LOTTE WORLD TOWER

Tower Story

Design

Elegance of Korean Cultural and Art Spirit and Traditional Design

Design Motive

기획 확인 요망 기획 확인 요망

Design Motivated by the Shape of Pottery and Brush

Lotte World Tower was designed with the shape of pottery and brush that has the beauty of Korean curvature. The elegant curvature represents the the fluid shape and simple beauty commonly shown in Korean traditional objet d’art.

기획 확인 요망 기획 확인 요망

Unique Shape and Clear Identify

More than 21,000 curtain walls and 42,000 window cover Lotte World Tower to express the soft line, and two lines of notch section that runs across the center emits the beautiful light toward Han River, Namsan and the center of old Seoul.

기획 확인 요망 기획 확인 요망

Curvaceousness and Structural Beauty

The design embodies the curvaceousness and structural beauty of eaves of traditional Korean-style house with modern interior.

BI

WORDMARK

기획 확인 요망

SYMBOL

기획 확인 요망

A wordmark is the most important symbolic image that shows the brand image of the group. The aspect ratio must be maintained when expanding or shrinking the wordmark. There should be no case of using ‘Lotte’ in block letter instead of wordmark.

WORDMARK + SYMBOL

기획 확인 요망

There is no need to arrange the wordmark and symbol next to each other. However, use the vertical combination if the wordmark and symbol must be combined side by side, e.g. lack of space.

COLOR SYSTEM

  • 기획 확인 요망
    LOTTE RED
    • PANTONE 485 C
    • M 100 Y 100
    • R 218 G 41 B 28
  • 기획 확인 요망
    LOTTE GREY
    • PANTONE 425 C
    • C 49 M 29 Y 26 K 76
    • R 37 G 45 B 51
  • 기획 확인 요망
    LOTTE CHAMPAGNE GOLD
    • PANTONE 8003 C
    • C 42 M 41 Y 46 K 26
    • R 135 G 118 B 105
  • 기획 확인 요망
    LOTTE BLACK
    • PANTONE BLACK C
    • K 100
    • R 0 G 0 B 0
  • 기획 확인 요망
    LOTTE RED - POSITIVE
  • 기획 확인 요망
    LOTTE RED - NEGATIVE
  • 기획 확인 요망
    LOTTE GOLD - POSITIVE
  • 기획 확인 요망
    LOTTE GOLD - NEGATIVE
  • 기획 확인 요망
    LOTTE GREY - POSITIVE
  • 기획 확인 요망
    LOTTE GREY - NEGATIVE
  • 기획 확인 요망
    LOTTE BLACK - POSITIVE
  • 기획 확인 요망
    LOTTE BLACK - NEGATIVE
세로모드 이미지

LOTTE WORLD TOWER & LOTTE WORLD MALL 홈페이지는 세로모드에 최적화되어 있습니다.

롯데월드 타워몰 홈페이지

세로모드 이미지

LOTTE WORLD TOWER & LOTTE WORLD MALL 홈페이지는 세로모드에 최적화되어 있습니다.